How do you hire “good” talent? 3 mindsets I look for in marketers.A VP of marketing recently asked me, “How do we build a team of good marketers?”Sep 20Sep 20
Prioritizing marketing work? Here’s a simple example of 10x vs. 10%Marketers are often asked to do more with less.Mar 27, 2023Mar 27, 2023
From target audience to buyer: My marketing funnel tactics to reach and convert SaaS usersDefining your marketing funnel helps all team members communicate effectively.Mar 16, 2023Mar 16, 2023
Mastering the marketing funnel: My simple 5-stage framework for the SaaS buyer journeyNo matter how big or small your marketing team is, consistency in language is important.Feb 24, 2023Feb 24, 2023
What is valuable SEO content marketing, really? 4 types that win.Google’s updates for E-E-A-T are an attempt define valuable content and surface it for the user. With this update, the search giant…Feb 6, 20232Feb 6, 20232
When marketing processes go wrong (and what I do instead)Process is important only when you’re certain it will multiply your success.Jan 23, 2023Jan 23, 2023
What I’ve learned from establishing marketing processes (lessons learned)Process empowers marketing teams to succeed. It’s not about preventing the team from making mistakes.Jan 15, 2023Jan 15, 2023
How I establish processes for marketing teams (a step-by-step example)A few days ago, I was thinking about marketing process and what’s worked for my small team. It inspired me to write this down (if only for…Jan 6, 2023Jan 6, 2023
Why I like processes for marketing teamsProcesses excite me. I know. Lame, right?Dec 29, 2022Dec 29, 2022
Why I runIn 2017, a group of my friends committed to a beer league softball team. We were… not good.Nov 25, 2022Nov 25, 2022
